David Mason

AllTheCRM is a CRM and marketing platform built by owner David Mason to help coaches, consultants, fitness professionals, and other owner-operator businesses generate and convert leads faster. The platform combines CRM functionality with built-in marketing tools -- sales funnels, conditional-logic qualification forms, email marketing, and Facebook Lead Ads integration -- under what the company brands as a 'SaaS+S' (software plus service) model.

David Mason came to AllTheCRM after a 15-year career as a public educator before moving into building automation and CRM tools for service-based businesses. His current positioning centres on closing the 'speed-to-lead' gap -- the revenue owner-operators lose by not responding to new leads fast enough -- using AI-powered voice and SMS booking to engage and qualify leads immediately after they come in, rather than waiting on a human to follow up.

AllTheCRM's published pricing starts with a 'Budding' plan at $147/month, which includes calendars, opportunities, email marketing, funnels, websites, and workflow automation, built on a WordPress-based platform with Facebook lead integration.