Lachlan Bruce

360AI describes itself as Australia's first AI sales system built exclusively for property developers and project marketing agencies. Rather than a general-purpose chatbot, the system is scoped tightly to one high-value use case in real estate: the moment a lead enquires about a development, 360AI responds instantly by SMS, checks the sales team's calendar, offers inspection time slots, and confirms the booking — all without a human touching the conversation. Every text, email, and appointment is then logged automatically into the developer's CRM, removing the manual data-entry step project marketing teams typically rely on.

The system is built and run by Lachlan Bruce, who holds the Managing Director title and positions himself around project sales, property development, and AI. The core pitch to developers and marketing agencies is speed and conversion: faster response times to inbound enquiries, less manual admin for sales teams, and fewer leads lost to slow follow-up in a category where inspection slots and buyer urgency move fast.

The tool is squarely aimed at one vertical — residential and commercial project sales — rather than serving businesses broadly across industries.