Steve Whittington

Steve Whittington is President of Roadmap, a go-to-market (GTM) systems agency serving manufacturers, professional service firms, and B2B businesses across Western Canada that have a proven product but have hit growth challenges tactical fixes alone won't solve. Services span GTM strategy and system design, sales process engineering, demand and lead generation, brand positioning and messaging, website design and CRM implementation (HubSpot), content creation, customer research, sales enablement, and what the site calls "AI-enabled revenue intelligence."

Roadmap's stated model is to embed within client teams and implement and run the systems it designs, rather than deliver a strategy deck and leave. The team is described as coming "from industry" with backgrounds such as VP of Sales for a manufacturer, EVP of a dealer network, and Marketing Director, though no individual bios (including Steve's own) are published.

Named clients include Norstar, Valley Fiber, OmniLyte, and EcoPoxy, alongside additional unlabelled client logos. Pricing, team size, and a specific founding year are not published on the site. Steve also hosts the "Driving Growth Podcast," per his Apollo headline.